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Operations Management Case Study
Case Title:
Assessing Customer Purchase Behavior at India Bazaar Retail Ltd.
Publication Year : 2012
Authors: Dr. Surajit Ghosh Dastidar and R Muthukumar
Industry: Retailing
Region: India
Case Code: OM0039
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
This case study helps students to understand how to assess customer purchase behavior.
With the intention of maintaining its focus on the customer, India Bazaar Retail Ltd undertook a pilot study to assess which of its products tended to be purchased together and to initiate new campaign strategies to attract the customers.
Pedagogical Objectives:
- To discuss and examine a company’s customer base and which of its products tended to be purchased together.
- Introduction
- About the Company
- About Pilot Study to Assess Customer Satisfaction
- Exhibits
- The case study may be used:
Keywords : Purchase Behavior, Customer satisfaction, Operations management, IT Infrastructure, Retailing, Information technology, Billing
Contents:|
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